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HELP
US DEFINE
YOUR SEO GOALS AND TARGET
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A. What can we do for you?
B. What is the nature of your business?
C. Who are your customers/constituents?
II. How
familiar is your company with the Internet?
*
LAN
* Intranet
*
Email (yourname@yourserver.com)
*
Webmaster
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E. Do
employees have access to the Internet?
I. How
many of them?
F. Is
there an existing logo?
II. If
yes, will this project change it or create a new one?
III. If
yes, why do you want to change it?
G. Have you
or your company done a project like this before?
IV. Have
you defined the scope of the project?
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|
H. Is there
anything written that you could send us?
- Project Description
- Creative Brief
- Request for Proposals (RFP)
I. If
nothing is
written, can you briefly describe what you're envisioning?
V. Is there a budget
for
this project?
J. If
no, then you may need a consultation to help define one.
K. If yes, is
there a line item for development(i.e.
storyboards and proposals)
VI. If
not, can one be added?
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COMPETITIVE SEO STRATEGIES/GOALS OF
SEO PROJECT
|
A.
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Who are your
competitors?
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|
|
I.What
are
their competitive strategies?
II. Do
they
have a Website?
III. If
yes, what are your comments about it?
IV. How
is your
organization structured?
|
| B. |
Who is it
who wants the project done?
|
C.
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Who is/are
the final decision maker(s)?
|
| D. |
What level
of approvals are needed for the project?
|
| E. |
Does
approval authority reside in your division?
|
|
A.
|
On what
date did the original
proposal or project description go out? |
| B. |
When is the
response due?
|
| C. |
How many
developers have you approached? |
D.
|
Who are
they? "what kind of style are you
looking for"
|
E.
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How many
proposals are under consideration?
|
| F. |
Are there other contractors or in-house
staff that are already attached to the project?
|
I. If so,
who are
they?can we meet or talk with them?
II. When
is the final produced project due?
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G.
|
Are
there any events tied to the project launch (i.e. product release,
tour, media event, etc.)?
|
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III. What
goals do you have for this project?
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H.
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What do you
specifically hope to accomplish? (i.e.
how will you judge the success of this project)?
|
I.
|
Who is your
target audience/market?
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J.
|
How do you
envision the project supporting your organization missions and
objectives?
|
K.
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What are
the three most pressing problems that your company is trying to solve
right now?
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