To say you know how to write SEO vs. Writing SEO is another fish
story. It’s amazing at how many people and companies send you their
clever copy boasting about getting you higher rankings on Google. Here
is the truth, 2 things will get you ranked high on Google. Links and
SEO copy, period. Basically the keywords will alert the search engines
of what you do and the links on your page will show their importance.
After all one word can surmise what the search engine looks for
“relevance”.
I am sure you all have the plethora of information on how you can
incorporate your keywords in the body of your article. From the Meta
tags in your copy to the verbiage used in your HTML. Consider the Meta
tags as road signs showing the search engine the way. Therefore make
sure you use those tags in the body of your article.
However Google search engines are catching on to all these “tricks of
the trade”. The basic skinny on this is to use your keywords within
your article as much as you can without sounding like an advertisement
or a blundering idiot. The question is how can you write copy without
compromising your copy?
Here are 4 simple steps you should take into consideration including
spend a coupe of hours a day giving your webpage a facelift. Remember
people aren’t stupid they want to read something of interest therefore
make sure what you have to say is of interest.
Step #1 page category
Sit down and figure out a structure to your page. If you already have a
site up you may need to re-work your copy, but try to offer benefits
around your keywords. Print out your pages and find the keywords or
phrases and then label them as such.
Step #2 Do some homework on what the
user is searching for.
It’s apparent your competitor knows what words to use since they are on
the top of the heap. Don’t be shy look at their keywords. If you want
there are several websites that offer free word tacking analysis or
some may even offer a free trial. Use them, place your keywords and
track them. Simple enough, I have always said you copy from one its
plagiarism you copy from many its research. Just make sure you see the
results and what is said about each keyword you are using.
Step #3 Pick out the most relevant
keywords.
Don’t over do it. Don’t keep using the same keywords over and over
again. Either use a variation of those keywords or use them in a
phrase. For example Lingerie can be used with words like sexy lingerie
or lingerie for special occasions. Basically you are still using the
keyword Lingerie but you are not focusing on that specific word.
Step #4 word Specific and phrases with
links to your keywords.
This may be the most important bit of information I can give you. Use
your links with your keywords. Keep it in your website obviously maybe
link it to another page on your website where that keyword is being
used. Don’t over do it. Good luck and come again tomorrow where I will
give you more tips and tricks on how to slowly go up the ranking page.
4 easy steps to SEO
Posted by
Word Smith
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