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Search Engine Optimization – Long Tail or Short Tail?

When doing your own search engine optimization, you can always find plenty of articles on how to research keywords. You can find tons of tools as well, such as WordTracker and the Google keyword tool. What you get is a list of potential keywords, information on how often they’re searched and, basically, whether they’d be [...]

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SEO and The Case of the Sticky Site: How’d They Do That?

Have you ever seen a site or blog that always seems to get tons of readers and traffic? Everything they touch turns to gold, doesn’t it? Did you ever wonder if they’ve SEO’d or not? Well, in the industry, it’s easy to see if someone’s been optimizing and how much they actually know vs. guessing. [...]

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5 Tips to Figuring SEO Into Your Business Management Time

You’re buried under paperwork, you barely have time for a snack lunch if that, and some salesperson comes along with a smile on their face to say, “You know you need SEO to make it in the online world, right?” They then add, “Since SEO is a long-term endeavor and takes a lot of time, [...]

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4 Lessons for Creating a SEO Content Treasure Trove

I can’t call it a skill of SEO content writing, so I’ll call it a learned tactic: beating writer’s block. Let’s face it; writing engaging, entertaining works of art to awe humanity is a crapshoot. Sometimes you hit the bull’s eye; most times, you aren’t even close to the target first time around. The readers [...]

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Finding Keywords for SEO: How Long Does This Take?

One of the search terms that hit our site was “minimum amount of time to find keywords for SEO”. Somewhere out there, someone is trying to find out the shortest amount of time this part of the campaign will take. Sadly enough, this means they’re probably not taking SEO seriously, or believe optimization is a [...]

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SEO Copywriting: The Road Less Traveled

After many years as an SEO copywriter, I still have people asking me, “What do you do all day?” If I just answer, “I write”, the inevitable next question is, “What do you write?” There’s never an easy answer, so let me break it down into straightforward terms. What does it take to write an [...]

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