Links are a good way to raise your Google rankings, bringing clicks to your website; how many links you need depends on your key phrase competition (the number of sites using the same key phrase) and the quality of those links.  To get an idea of how many links you need, look at the top [...]

“Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.”  Google Guidelines, 2008
There’s been an argument for a long time between SEO services about whether there should be SEO [...]

When you talk to professional SEO providers about landing pages, you’ll hear many of them extolling the virtues of testing those pages.  Why?  Why not just build a landing page that works the first time?
First, let’s talk about conventional wisdom, passed down from those professional SEO providers.  Conventional wisdom says that your home page shouldn’t [...]

“SEO standards” are a set of SEO best practices and risk ratings; the idea of having SEO standards is ludicrous and out-dated. Professional SEO services that try to follow these supposed standards are handing their business over to the competition.  If everyone follows these standards, there’d be no way for any clients to reach the [...]

SEO, in part, is theory, whether an SEO specialist will admit it or not. Matt Cutts, in an interview awhile back, commented that Google has so many algorithms out there, constantly being tested and redesigned, that they can’t possibly know what works and what doesn’t. Well, I’ll add “not exactly” to that. They [...]

SEO tools are a very important part of insuring that your website moves to the top of search engine rankings.  Thousands of websites on the internet utilize the exact same topics and therefore, it can be difficult for users to find your site over all of the others.  One of the most important aspects of [...]

What do blogs, articles, press releases and search engine optimization all have in common? Your Internet business will die a lonely death without them. Blogs, articles and press releases are all part of any functional comprehensive search engine optimization program. SEO isn’t about using technical tricks in order to seem more relevant. [...]

Before you can learn to write SEO copy, you have to learn to write. Sorry, there’s no way around that one. Good SEO writing isn’t all that different from, well, plain good writing. One of the most important things about both is the ability to clear and on topic.
When creating any piece of Internet writing, [...]

Everybody and their dog seems to have a blog these days. I even know someone who set up a blog for his cat, I kid you not. Blogs seem to be the new way for the immense populace of the Internet to tell us things about themselves nobody ever wanted to know. In the [...]

In the world of the Internet, you’ll find people who seriously overstate and seriously understate the importance of good SEO work.  Professional SEO consultants will try to convince you that you’ll die an ugly Internet death without their services, while search engine administrators will try and say that SEO is worthless, evil, and will get [...]