|
|
Decide
to SEO for 2008- 
This should become
your mantra if you decide to SEO for
2008. I will write better SEO,
I will write better SEO I will write better SEO. It's not too late you
can still take care of these things with the 9 months you have left in
2008. If you follow these next suggestions I can assure you that you
will see a change in your rankings.
Decide to Audit
your website for
a complete SEO over-haul
Put aside some time to review your index pages. If
you have thousands
of pages then go over your most important pages. Take a look at your
log files see where most of your traffic is going then start with those
pages first. Simple things like checking your <title> tags match
the copy on your page and checking the alt on the images of that page.
If you have some time then get more specific like working with your
<h1>, <h2>, etc of your pages. These are you HTML tags,
they are as important as bread and water. Here is more information
about this on http://www.htmlcodetutorial.com/_H35n.html
Decide to do more
Keyword
Searches
Have you changed your products or services in the
last quarter? If you
have then make sure you remove the old keywords and place the new
keywords that pertain to your new product or services. Keep in mind
Search Engine
Optimization is a constant just like death and taxes. Do a
spring cleaning of sorts, take out the old keywords or maybe use them
toward the end of you keywords and place the more relevant ones at the
beginning of your keywords. Check your competition keywords. What are
they using?
Decide to Update
your content
This is an important feature that needs to be
addressed. Maybe you
should add a weblog to your site, or maybe you can ask your customers
and readers to participate in feedback through your blog. See what is
of interest to them address their concerns and keep the communication
open. That is the key here after all they are your bread and butter.
Decide to use more
Incoming
links
Get some respectable sources to give you reciprocal
links. Whether a
social network or maybe a client you have been working with. This is
very important in the world of Search Engines. I can tell you since I
have been participating in blogs and more articles my name has crawled
up the Google ranking. Try it, I know I did now my name (Gabriella
Sannino) is ranked #1 on Google.
Wait that's not really fair since my name is unusual but it makes me
feel like a star. Now don't just get links to your landing page but
also your sub pages. Whether it's your e-commerce page or maybe your
best blog posting.
Decide to be
active in
networking and social media.
Profiles on MySpace,
to LinkedIn
or Facebook are
a good place to start
maybe specific to your industry. Let me be the first to tell you if not
the last social networks are the wave of the future. This is an easy
way to get more exposure to your websites. In a way it's almost like
having several websites. Needless to say you will also generate more
leads. For example I have Newsvine Reddit, delicious. If you have a
writer on staff have them write an article a week, post them to all the
social media sites or at Ezinearticles. Be active not proactive don't
wait for the bull but grab the bull by the horns, and decide to SEO for
2008.
Another great resource for link building can be found here.
|
|