Short answer: Yes.
We track and test new search tech, like AIO (Google’s AI Overviews) and GEO (generative engine optimization), and we fold what works into our existing process. We don’t spin up “shiny new” services every time a feature launches. The core of SEO doesn’t change (make the site easy to find, useful, fast, and trusted). New features mostly change how we present information: structure, markup, and credibility signals.
What that means in practice:
- We evaluate new features in your audit (impact vs. effort) and include relevant actions in your 90-day roadmap, not as a bolt-on.
- We adapt content and markup (entities, structured data, FAQs, citations, images) so your pages are more likely to be quoted or summarized correctly in AI-driven results.
- We monitor results and iterate; if a new feature materially affects your market, we’ll call it out and re-prioritize.
Bottom line: We stay current without chasing fads. If a new technology measurably improves discovery, relevance, or conversions for your audience, we’ll use it, but inside the same disciplined SEO program.